Every year without fail (COVID aside, obviously) the Isle of Man does something extraordinary — we close down so the Island can come alive. For two weeks in spring, fewer than 90,000 people play host to over 50,000 visitors, £50 million in spending, and a global audience of millions. And somewhere in the middle of all of that is the biggest organic marketing opportunity available to any local business on the Island. The question is whether you're using it.