
In today’s digital-first world, leveraging social media is no longer optional for businesses—it’s a necessity.
With over 63.8% of the global population using these platforms daily, social media offers unparalleled opportunities to grow your brand, engage customers, and drive traffic. However, relying solely on social platforms is risky, as outages can occur, like TikTok’s recent 16-hour downtime. Diversify your marketing efforts by combining social media with email campaigns, blogging, and fostering genuine relationships.
In this blog, I will highlight the significant impact social media can have on boosting customer conversions and driving growth for businesses.
Building Brand Awareness
With the world's social media users spending an average of 2.5 hours per day on the platforms, this allows for the greatest advantages of social media and its power to enhance brand visibility. A strong and consistent presence helps businesses boost their products and services to a larger audience more effectively. By creating engaging content and interactively connecting with followers, businesses can improve brand awareness. There are many aspects of social media other than posting; using tools like stories, posting in groups, etc., can further widen reach.
But how exactly do Stories and Facebook groups expand your reach, you might wonder? They allow you to share behind-the-scenes content, polls, ask questions, and reach a wider audience through real-time marketing. Facebook groups allow you to share your work within a niche environment by connecting with potential customers and like-minded individuals.
Engaging with Customers
This year has been said to be the year for fostering communities and conversation, breaking barriers. Engaging with customers through comments and actively discussing builds lasting relationships that can translate into loyalty and trust—something all brands wish to have especially when leveraging social media for business growth.
Driving Traffic to Your Website
It’s important to give clients a sense of a 'full-circle moment' by completing the customer journey. From posting on social media to directing potential clients to your website, which enables them to reach out for your products and/or services. Driving traffic to your website by sharing posts, offers, or enabling a small community, i.e., a members page.
Did you know that, on average, 16% of your website traffic comes from social media?
Utilising your clients' customer journey and decreasing the number of pain points can greatly enhance click-through rates—always make sure links are easy to follow so clients convert.
Showcasing Customer Testimonials
One of the main values of social media is accountability, trust, and transparency—a great way to build credibility is by displaying customer testimonials and positive feedback.
Reviews can make or break a business, as it takes 10 to 12 positive reviews to make up for one bad review.
Encouraging satisfied customers to share their experiences on social media not only amplifies reach but also fosters a sense of community around the brand. Running contests that reward customers for sharing their stories can be an effective way to engage followers and create user-generated content.
Ultimately, social media is an invaluable asset for businesses looking to thrive in the digital age. By focusing on building genuine connections, providing value to your audience, and showcasing the positive impact of your brand, you can leverage the power of social media to achieve significant growth and lasting success.
Ready to harness the power of social media for your business? Contact O.H Marketing today at info@ohmarketing.uk or WhatsApp +44 7624 212001.